https://www.lauraurquiaga.com/laura-urquiaga daily 1.0 2025-12-16 https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505326737688-2W9JBEMF6O2YC50I24EM/Red_Watercolor_Final.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505407843366-VOK4SJCRFFDJRHPD9NWG/Brain.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505408115442-8UZE15DH3RWGB74ANNH9/Family.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505412312395-68JME01S3FYZX4JISEDM/Arthritis_Final.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505414760117-UD3UL5N1PL2U58SIUMQR/Robot_Red_Final.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506533738641-XS99PLX497OYTT8P7DV3/Memory_Horiz.png Laura Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506453309393-HKGEBTTW01XMCX4595BR/Orange_Cat.png Laura Urquiaga The Cat-a-Tat uses sustainable materials from non-formaldehyde bamboo, recyclable coir, sisal and nylon scratching panels to a 100% biodegradable wool interior and non-formaldehyde glue. The wool interior is unique because it features a hemp/cotton backing with a secondary jute backing. This allows the entire interior to be replaced and composted. https://www.lauraurquiaga.com/press daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505326874924-UT8VXKUS9P81J5T4WEOZ/Red_Watercolor_Final.png Press https://www.lauraurquiaga.com/process daily 0.75 2018-09-26 https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1537990320825-Z6ARVCXJWVGPPRCXUEAR/Journey_Map_Final.png Process - Journey Maps Visual interpretations of a user's overall experience with a service or product, over time and across channels. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506631934173-LO1QP1AFR8WSDY2DCDEP/Blueprint1.png Process - Application Maps Visualization of the application and foundation for designing the navigation system. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506632824912-UHU0DUCZ2IDK9K8U43ZZ/Personas.png Process - Personas Fictitious representations of target user groups to provide a conceptual framework to run scenarios through. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506631364655-NGWQWRPEIVL8HFN8H3O9/Wireframe.png Process - Wireframes Visualizations to communicate abstract concepts with users and/or team to generate feedback. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506618628952-5U0PZVB02GMKL7DTVQXZ/Competitive_Analysis.png Process - Competitive Analysis Assess strengths and weaknesses of competitors against the user's needs. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506634493452-7EJULZKZ7NLGU78YVKHI/Ecosystem_Map.png Process - Ecosystem Maps Visualization of the various stakeholders and organizations that interact within a service or throughout the product life cycle. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506634074969-8TVXD52VUX1L69IMMHXJ/Evaluative_Research.png Process - Evaluative Research Structured way to test specific tasks in a prototype. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506636992145-GYCT506K62ZMM0FU0NKU/Generative_Research.png Process - Generative Research Information gleaned from literature reviews, user interviews, observations and insights that inform the design of the service or product. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506541768374-51A9AMQREQM24T8VDMGL/Workshop.png Process - Participatory Workshops Planning and moderating of organized event with stakeholders to solve problems in a collaborative, creative environment by gathering user's thought processes and reactions to service or product. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506540806747-GHHEX8ADCHU2P1W34T4X/Inspiration_Map.png Process - Inspiration Maps Visualization of the colors, textures and emotions that define the core aesthetics of a product or service. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506540970201-XQYV3FXSO93ZGUEL6B1W/Illustrator_Concepts.png Process - Concept Ideation Generating iterations of ideas through sketching, Adobe Illustrator, physical models or prototypes. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506619098044-AX8PI58827EIN9DRAC0V/Sketches_Environ.png Process - Sketching Rough pencil, pen or marker sketches to iterate initial concepts prior to refinement through Adobe Illustrator or CAD. https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506723036847-WFMLXGFJTQGXDO31CZSZ/DP_1.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506723145511-ZREUQBME0GU2SZ2XGR0O/DP_2.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506723494967-U3CMJUCA080QPJF6WF9K/DP_3.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506723505318-42FDOAWRL3A3ORTZ77QK/DP_4.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506723514830-DEYUAR1WVP3ENU5DC1VL/DP_5.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506724560820-AV27EMXHTVBAW7GT7VLZ/DP_6.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1507655495739-J0XF423FCMFGJILGU5NF/DP_7.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1506724838234-8WZDJLHNDOY0EGNYPW3N/DP_8.png Process https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505326802447-CD4LCMRTFGRNI2Y56KZG/Red_Watercolor_Final.png Process https://www.lauraurquiaga.com/contact daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505326919018-TGWZ9W9AENZHM2COVEC1/Red_Watercolor_Final.png Contact https://www.lauraurquiaga.com/about daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1551651823296-DBVXR5HJ7456YUDRJZMU/2019_Web.jpg About Photo | Gregory Urquiaga https://images.squarespace-cdn.com/content/v1/59b2d81bf9a61eed0e8e8d9f/1505326841441-UVWMCLLXS9HZ9QK39BPQ/Red_Watercolor_Final.png About